A man in a black t-shirt standing in a field of tall grass and wildflowers facing a river with trees on the opposite bank and a partly cloudy sky.

Person using a laptop, viewing a webpage about healthcare team members including community health workers, licensed therapists, pharmacists, and care coordinators.

Living humans, living systems.

Partnering with organizations and communities navigating change, redesigning services built around real human needs and insights.

Case Studies

Emerge

A life science campus uniting research, community, and nature.

Graphic Design

Part of a gray apartment building with multiple windows on a cloudy sky

Tallinn

Empowering leaders to navigate renovations and build resilient communities in Tallinn.

Service Design

A singer playing guitar and a person seated nearby, both on a stage with a teal backdrop and furniture. Several people are in the background at an airport, with signs and an entrance visible.

RIXplore

Capturing the new architecture and new customer insights for the future of RIX Airport.

Service Design

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“Xavier Jones consistently demonstrated thoroughness, openness and curiosity. His approach to design is both empathic and system-oriented.”

Jörn Frenzel
Professor of Service Design, Estonian Academy of Arts

Abstract painting of an urban neighborhood with a street, trees, and colorful modern buildings in the background, bathed in warm sunlight.

Design Strategy Is the Future of Sustainable Cities

As cities face rapid growth and climate challenges, design strategy is emerging as the key to building sustainable, people-centered urban futures…

Illustration of a young person holding a small 3D red cube, with various geometric shapes and charts in the background.

Today’s designers need more than just visual skills—they need to weave service design principles into their creative process to create work that’s truly human, accessible, and impactful…

Design with Service in Mind

Black and white photo of a modern glass building with a bridge-like structure connecting to another building. Trees and a pathway are visible in the foreground.

Walter Gropius’ 1919 Bauhaus Manifesto inspires a balance between timeless craftsmanship and emerging technology…